Crafting Personalized Experiences for Business Sales and Marketing.
Covideo
March 2022
Overview
During my time as a Digital Designer, I had the opportunity to work on two significant projects that showcased my expertise and versatility. The first project involved creating Video Landing Pages for a diverse range of clients. The objective was to engage visitors and drive conversions through compelling video content and captivating designs. Additionally, I collaborated closely with a talented team member, Melissa Rausch, on the Dealer Services project. Together, we worked to ensure the success of the initiative, creating a seamless and cohesive user experience.
Background
In the Video Landing Pages project, I worked with a wide range of clients, tailoring the landing pages to their unique branding and imagery. These custom-branded webpages aimed to provide a consistent brand experience and a cohesive user journey. For the Dealer Services project, we focused on Covideo's expansion into the automotive industry, working closely with car dealerships to provide them with tools for improved communication with technicians, customers, and marketing campaigns.
Problem
In the Video Landing Pages project, the challenge was to develop over 300+ landing pages while incorporating each client's brand elements and visual identity. It required meticulous attention to detail to ensure consistency and a captivating user experience across the diverse range of clients. In the Dealer Services project, the challenge lay in the absence of a designated individual responsible for creating the website and developing its branding. I took on the role of a Developer to step up and fill this gap, leveraging my technical expertise to bring the project to life.
Solution
For the Video Landing Pages, I meticulously incorporated each client's brand elements, colors, and visual identity into the designs, ensuring a consistent brand experience. This involved close collaboration with clients, understanding their unique requirements, and tailoring the landing pages accordingly. In the Dealer Services project, I employed cutting-edge technologies, such as React and Gatsby, to build robust and dynamic web applications. Git facilitated efficient collaboration and code management, while GraphQL and RESTful APIs ensured smooth integration between systems. I also integrated Prismic Headless CMS, enabling content editors to easily manage website content for scalability and ease of maintenance.
Role(s)
- Digital Designer
- Frontend Developer
Tools
- Figma
- Filezilla
- Gatsby Cloud
- MyPHP MyAdmin
- Adobe Photoshop CC 2022
- Adobe Illustrator CC 2022
Technologies
- Git / Github
- HTML 5 + CSS 3/4
- Prismic Headless CMS
- GraphQL + RESTful API
- ReactJS + GatsbyJS + Recoil
Deliverables
Design
Through my combined roles as a Digital Designer and Developer, I played a pivotal role in shaping Covideo's Dealer Services brand and marketing efforts. The Video Landing Pages successfully captivated visitors and drove conversions for a diverse range of clients. The Dealer Services Website, built using advanced technologies and a streamlined development process, established a solid foundation for Covideo's expansion into the automotive industry. The integration of a headless CMS and the synchronization of key components ensured a seamless user experience and future scalability.
Color Palette
Branded Covideo Video Landing Pages
Covideo Branded Video Landing Pages
Designed and Developed Covideo Video Landing Pages with PHP, HTML 5, CSS 3/4
Covideo Pricing 2022
Covideo Pricing Page 2022
Developed Covideo's New Pricing Page 2022 utilizing technologies like React, Recoil, SASS Modules and Prismic CMS.
Covideo Dealer Services
Covideo Dealer Services Landing Page Website
Developed Covideo Dealer Services Landing Page site using ReactJS, GatsbyJS, Recoil for State Management and connected to an Headless CMS Prismic via GraphQL.
Covideo's Dealer Service Branded Video Landing Page
Crafted Covideo's Dealer Service Branded Video Landing Page for the Marketing and Sales departments for client communication. Something that made this landing page special is that this was built utilizing ReactJS and has the footer data imported through Prismic CMS's content API. This means that when the footer of Covideo Dealer Services is updated with banners or updated links, this landing page footer will automatically pull that data and assets and be updated across all users utilizing the Video Landing Page.
Results
Working on the Video Landing Pages and Dealer Services projects allowed me to showcase my expertise as a Digital Designer and Developer. By creating visually stunning and functional websites, integrating cutting-edge technologies, and implementing streamlined workflows, I contributed to Covideo's success in engaging clients and expanding into new markets. These projects demonstrated my ability to deliver exceptional results and adapt to different roles and responsibilities within a dynamic and fast-paced environment.
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